The Reinforcement of Hegemonic Ideologies Gender and...

The Reinforcement of Hegemonic Ideologies Gender and Sexuality Stereotypes Within Cosmopolitan Magazine Advertisements Rebecca Mastine Understanding Popular Culture Tim MacNeil December 15, 2010 Magazines have implicitly and explicitly been influencing humans for decades. They are continually more involved in the media, however the market is highly competitive. It is extremely important for magazines to maintain the readers’ interest and loyalty therefore they must excel in its appearance and content. Helen Brown created the Cosmopolitan magazine in 1965. It holds a spot as one of the most successful women’s magazines of all time, and proceeds to be the number one selling monthly magazine. (Ouellette, 360, 2005).†¦show more content†¦279). Hasinoff reveals the sociobiological discourses in Cosmopolitan â€Å"stress the work, planning and consumer goods it takes to perform femininity by presenting these laborious techniques as strictly adhering to a biological pre-determined set of natural and ultimately unchangeable rules of gender† (Hasinoff, 280, 2009). Additionally, its’ sociobiological discourses insist on a self-help rhetoric t hat encourages women to solve their own problems but at the same time stresses the fact that Cosmopolitan can tell them how (Hasinoff, 280, 2009). Few researchers have explored sexuality in advertising across multiple countries or the factors that may contribute to its’ content. Michelle Nelson and Hye-Jin Paek examine the degrees of sexuality in advertising within Cosmopolitan across seven countries (Brazil, China, France, India, South Korea, Thailand and the U.S). Nelson and Paek’s study discloses, â€Å"even within a transnational Western magazine, degrees of sexuality differ† (2005, p. 371). More specifically their research showed that cultural values and political/economic systems are related to degrees of sexuality presented in advertisement and the â€Å"presence of Western (nondomestic) models, sexual freedom values, and a less authoritarian political cultureShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesepidemics. In no previous epoch of history was war so vilified and peace so consciously pursued through the establishment of international organizations and diplomatic exchanges. Despite these endeavors, the levels of domestic and international violence within human populations and the ravages visited upon animals and the natural world by humans vastly exceeded that of any previous era in history. In a century where human communities globally and individuals locally had the potential to be much more

The Barge Haulers on the Volga by Ilya Repin Essay

One of the most famous Russian paintings that portray the suffering yet thriving in harsh conditions is The Barge Haulers on the Volga by Realism genre painter, Ilya Repin. This painting was painted in 1873 on the basis of numerous studies and portrait sketches collected young painter while traveling along the Volga River in 1870, and was a testament to his creative spiritual maturity. In one of the letters to Stasov, Repin wrote that the theme of the painting was born under the impression seen on the Neva River and Volga River scenes: festively dressed gentlemen strolling and haulers in the next strap, pulling the barge. There are eleven characters, all as one, - the poor and disadvantaged, but each - with personality and character.†¦show more content†¦This open landscape was for its time achievement for treatment of space, the nature of colors, based on a combination of yellow and blue shades. Hot sand shoals distance moves gang boatmen pulling a barge. More than one hun dred miles away, these people have been in the webbing. The bright sun illuminates the whole gang; dark spot gloomy anxiety group of people dressed in rags emphasizes calmness, clarity landscape full of light and air boundless expanse. A narrow strip of coast, the vague outlines of the hills behind the broad water surface reinforce the impression of vastness and depth of the Volga landscape that allows the artist to even sharper shade dark, greasy, a brown stain (as he describes in a letter to Stasov) - boatmen. The first impression from the picture it is this: the landscape of sparkling sun moves a dark spot. A viewer is captivated by the scenery of River Volga’s exhausted from the heat and fatigue, along the shore of the great river boatmen slowly pulling heavy unwieldy barge to the short. Boatmen are shown at the time of exhausting and mind-numbing work. However, this does not cause feelings of depression or hopelessness. Conversely, a heavy tread of boatmen, power worker s - all this gives the impression of the inner strength of the people, the great power of Russia. A viewer sees the different emotional and physical states of each person: the barge hauler with a pipe, an old man,Show MoreRelatedAnalysis On Barge Haulers On The Volga 1449 Words   |  6 Pages Mengyao Hou Art Matters 04/20 2015 Barge Haulers on the Volga Barge Haulers on the Volga is a painting by Ilya Yafimovich Repin. It uses oil on canvas, and stretches to 131.5 cm Ãâ€" 281 cm. It was painted in the early 1870’s and currently hangs in the State Russian Museum. Repin painted Barge Haulers on the Volga during a very turbulent time in Russian history. This was a difficult time for laborers in Russia, the time of early Marxism, which is a worldview that uses materialism in order to dispute

Impact Of High-Performance Human Resources - MyAssignmenthelp.com

Question: Discuss about the Impact Of High-Performance Human Resources. Answer: Introduction: A balanced HR scorecard can be defined as a strategy performance management tool that is used by HR managers to monitor managerial activities which eventually results in prosperity of the organization. In this report, a balanced critique of the benifits of the scorecard in Starbucks has been discussed. Discussion HR Scorecard benefits for organizational performance measurement Considering the fact the chief performance indicator for HR includes consumer satisfaction, financial results, career development and process improvement, a balanced HR scorecard helps the managers of an organization to identify the improvement and agree with the strategic approach. The major benefits of implementing a HR scorecard are listed below: Financial performance: A score card approach will help Starbucks to obtain financial stability in adverse conditions. An effective HR scorecard can spot trends and calculate the amount of return on investment. Consumer satisfaction: With the help of a balanced HR scorecard, the HR managers of Starbucks will be able to measure the potential of the current initiatives taken by the company to satisfy consumers. This approach will help the managers to decide the future initiatives for the prosperity of the company (Becker, Huselid Ulrich, 2001). Employee satisfaction: An effective HR scorecard reports the results of employee training processes, employee motivation and employee surveys. This method of tracking and monitoring will help Starbucks to deal with employee dissatisfaction. Improvement in Productivity: A balanced HR scorecard approach will helps the HR Managers of Starbucks to correlate HR programs like building employee competency, developing leadership skills and improving reward system with their impact on the business. This, in turn helps the organization to attain strategic goals (Kehoe Wright, 2013). Explanation of the competitive advantages due to usage of an HR Scorecard An effective balanced HR Scorecard approach, apart from focusing on efficient usage of fixed capital, gives priority to intangible assets like employee skills, intellectual properties, knowledge and abilities of both the managers and employees and effective company consumer relationship (Phillips, Stone Phillips, 2012). These factors are considered to crucial sources of competitive advantages and have immense contribution to the long-term economic success of the companies. For example, Starbucks maintain its brand equity by providing quality experience and identical taste of its gourmet coffee in all of its global stores. Challenges faced while implementing a score card Some of the challenges that may be faced during developing an effective balanced scorecard for Starbucks include lack of effective data collection and reporting, lack of review structure, poorly defined matrices and excessive internal focus. For example the implementation of balanced score card at Kenyatta national hospital has faced challenges like lack of resources, functional equipments, communication and leadership (Northcott Ma'amora Taulapapa, 2012). Measures to solve the challenges faced While for efficient data collection and reporting, companies like Starbucks should invest on automated systems that will help the company with data collection and subsequent reporting, for best performance of the score card, they should be reviewed frequently. Matrices require to be collected at ideal frequency and defining in a way that they can be used even if the targets differ. Apart from that, SWOT analysis should be done in order to avoid too much internal focus (Jskelinen Sillanp, 2013). Objectives of HR Score card in regards to the following four dimensions: HR deliverables- The crucial HR deliverables that needs to be implemented in HR scorecard of Starbucks are recruiting, training, compensation and performance structure and reward structure to encourage and identify employee innovations and ideas. The effective HR deliverables of Sears Company have made it a desirable place to work. High-performance work system- This criteria, being the key to maximize employees performance, should include recruitment of highly skilled workers, creating validate model for hiring, managing, developing and rewording employees and implementing effecting training for employees HR system alignment- This factor includes focusing on specific elements of the HR system that are crucial to produce an effective HR deliverable. Competency-based recruitment will allow Starbucks to monitor the efficiency of its HR system of recruiting employees based on their competency model. Besides that the HR department should also provide benefits to its skilled employees for employee retention. HR efficiency measures- This step includes identifying the particular task that the HR must be able to perform in order to achieve the company goals. Starbucks needs to identify cost per hire as a strategic measure. Conclusion: From the above report it can be concluded that in this era of highly competitive market, it is really crucial for companies like Starbucks to implement an effective balanced HR scorecard approach to maintain and enhance its brand equity. The HR scorecard will not only help the company to control its costs and creating a value of its own, it will also help with employee retention. Reference List: Becker, B., Huselid, M. A., Ulrich, D. (2001). The HR scorecard: Linking people, strategy, and performance. Boston, MA: Harvard Business School Press. Jskelinen, A., Sillanp, V. (2013). Overcoming challenges in the implementation of performance measurement: case studies in public welfare services.International Journal of Public Sector Management,26(6), 440-454. Kehoe, R. R., Wright, P. M. (2013). The impact of high-performance human resource practices on employees attitudes and behaviors.Journal of management,39(2), 366-391. Northcott, D., Ma'amora Taulapapa, T. (2012). Using the balanced scorecard to manage performance in public sector organizations: Issues and challenges.International Journal of Public Sector Management,25(3), 166-191. Phillips, J. J., Stone, R., Phillips, P. (2012).The human resources scorecard. Routledge.