The Reinforcement of Hegemonic Ideologies Gender and...

The Reinforcement of Hegemonic Ideologies Gender and Sexuality Stereotypes Within Cosmopolitan Magazine Advertisements Rebecca Mastine Understanding Popular Culture Tim MacNeil December 15, 2010 Magazines have implicitly and explicitly been influencing humans for decades. They are continually more involved in the media, however the market is highly competitive. It is extremely important for magazines to maintain the readers’ interest and loyalty therefore they must excel in its appearance and content. Helen Brown created the Cosmopolitan magazine in 1965. It holds a spot as one of the most successful women’s magazines of all time, and proceeds to be the number one selling monthly magazine. (Ouellette, 360, 2005).†¦show more content†¦279). Hasinoff reveals the sociobiological discourses in Cosmopolitan â€Å"stress the work, planning and consumer goods it takes to perform femininity by presenting these laborious techniques as strictly adhering to a biological pre-determined set of natural and ultimately unchangeable rules of gender† (Hasinoff, 280, 2009). Additionally, its’ sociobiological discourses insist on a self-help rhetoric t hat encourages women to solve their own problems but at the same time stresses the fact that Cosmopolitan can tell them how (Hasinoff, 280, 2009). Few researchers have explored sexuality in advertising across multiple countries or the factors that may contribute to its’ content. Michelle Nelson and Hye-Jin Paek examine the degrees of sexuality in advertising within Cosmopolitan across seven countries (Brazil, China, France, India, South Korea, Thailand and the U.S). Nelson and Paek’s study discloses, â€Å"even within a transnational Western magazine, degrees of sexuality differ† (2005, p. 371). More specifically their research showed that cultural values and political/economic systems are related to degrees of sexuality presented in advertisement and the â€Å"presence of Western (nondomestic) models, sexual freedom values, and a less authoritarian political cultureShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesepidemics. In no previous epoch of history was war so vilified and peace so consciously pursued through the establishment of international organizations and diplomatic exchanges. Despite these endeavors, the levels of domestic and international violence within human populations and the ravages visited upon animals and the natural world by humans vastly exceeded that of any previous era in history. In a century where human communities globally and individuals locally had the potential to be much more